Mediagazer highlights a report by Richard Rushfield of The Ankler examining Human Generative Workflows, a framework developed by a group led by Kathleen Kennedy. The framework aims to ensure that AI use in Hollywood remains under human creative control, establishing guidelines for how generative AI tools can be integrated into the entertainment industry without displacing human decision-making in the creative process.

This development signals a significant effort within the film and entertainment industry to proactively shape the relationship between AI technology and creative labor, a topic that has been central to recent industry debates and labor negotiations.

Amazon MGM Studios announces the GenAI Creators' Fund, a new initiative that provides funding and access to AI-powered production tools to filmmakers, digital creators, and tech startups. The program is aimed at developing premium "cinematic" TV shows and movies using generative AI technology.

The announcement signals Amazon's aggressive embrace of AI in the entertainment industry, positioning the company at the intersection of Hollywood production and cutting-edge generative AI capabilities. By targeting both traditional filmmakers and tech startups, the fund appears designed to accelerate the integration of AI tools into mainstream content creation pipelines.