Mediagazer highlights a report by Richard Rushfield of The Ankler examining Human Generative Workflows, a framework developed by a group led by Kathleen Kennedy. The framework aims to ensure that AI use in Hollywood remains under human creative control, establishing guidelines for how generative AI tools can be integrated into the entertainment industry without displacing human decision-making in the creative process.
This development signals a significant effort within the film and entertainment industry to proactively shape the relationship between AI technology and creative labor, a topic that has been central to recent industry debates and labor negotiations.